International new ventures as “small multinationals”: The importance of marketing capabilities
نویسندگان
چکیده
منابع مشابه
Antecedents and consequences of marketing dynamic capabilities in international joint ventures
Received: 26 January 2007 Revised: 25 February 2008 Accepted: 29 February 2008 Online publication date: 15 January 2009 Abstract The influence of firms’ dynamic capabilities on performance has been well articulated in the strategy literature. Yet conceptualization and operationalization of dynamic capabilities in marketing function have not been attempted, and empirical evidence substantiating ...
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This study considers the impact of organisational learning as endogenous growth driver for technology-based new ventures. Over a period of up to 12 years, the growth path of 44 venture capital backed companies was analysed as critical event series, where the events were the adoption of 50 management control systems. The study shows that the adoption of eight bundles of these systems, which are ...
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This paper takes as its starting point the current phenomenon of a international new ventures (INVs), which are emerging a world and gathering attention on the interaction of two research paths, international business and entrepreneurship (McDougall & Oviatt, 2000). This impact is on a huge research challenge for international business’s theory and practice. The paper proposes some simple and c...
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Prior research has found that many international joint ventures (IJVs) fail. Some authors have suggested that control problems are one of the primary causes of IJV failures. However, little IJV-related research has focused on control issues. This paper reports the results of a largely exploratory study of the control practices employed by partners involved in three arguably successful IJVs. The...
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ژورنال
عنوان ژورنال: Journal of World Business
سال: 2012
ISSN: 1090-9516
DOI: 10.1016/j.jwb.2011.04.015